Why Online Identity is Important For Your Punjabi Business [7 Reasons]
“What are the benefits of taking my traditional Punjabi business online?”
That’s the most commonly asked question by business owners.
Well, the reasons are obvious!
According to a recent survey, around 85% of people research online for a product or service before purchasing it.
More than 65% of the world’s total population uses the internet and increasing continuously.
Around 74% of business owners say that targeted personalization increases customer engagement.
And marketers found that stores with an online presence perform 3X better than others.
In this digital age, an online presence is essential for your business. If you haven’t started working on your digital marketing strategy yet, Then you’re surely missing a big opportunity for your exponential growth.
What is an online identity?
If you are not familiar with the term online presence, then let us introduce it to you.
Online identity or internet identity is the personality of your brand in the virtual world.
Online identity includes your social media profiles, website, and business listings, etc.
“Marketing is no longer about the stuff that you make, but about the stories you tell.” –Seth Godin
People buy emotions and stories. The success of your business depends on how well you can tell your stories.
So why not use this digital world to tell your stories and grow your brand. We are here with the 7 reasons why online identity is important for your Punjabi business.
Why Online Identity is important?
1. Easy digital marketing
Digital Marketing is way more cost-effective than traditional marketing. If you utilize resources effectively, then you can achieve mind-boggling results even in small investments.
Some of the most effective tactics of digital marketing are as below:
- Content Marketing,
- Influencer Marketing,
- Affiliate Marketing,
- Email Marketing,
- Paid Advertising, and
- Funnel marketing, etc.
There are unlimited possibilities for growth in the digital world. You can track individual customer’s actions using online tools. Which will eventually help you in generating more sales.
You can easily hire digital marketing professionals for your business from PunjabiBusinessDirectory.
2. Better brand awareness & recognition
Now everything is one google search away. If users want to know anything about your product or service, they will probably search it online. Having a strong online presence will help you to get more potential customers.
Content marketing is one of the most effective methods to create brand awareness. You can create relevant and helpful content for your users, which will help you to gain credibility and trust.
Those companies, which create free content (Audio, Video, or Text) for their customers generate more leads as compared to others.
3. Targeted audience via social media
Recently, Bitcoin’s values jumped more than 20% when Elon Musk changed his Twitter bio to #bitcoin. That’s the power of social media.
You can use this power of social media to grow your brand. But first, you need to find your targeted audience. There are many social media platforms. For example, if your business is a B2B business then you can find your targeted audience on LinkedIn. But that doesn’t mean that you need to target only one social media platform. You should use every platform, which you think will help you to grow.
More than 80% of companies agreed that creating original and engaging content on social media has helped them to grow fast.
No one is interested in boring or corporate-style content. That’s the biggest reason that social media handles of many big companies are dead because they share what they want to show not what users want to see.
If you check the social media handles of any new-age startup. You will find that most of their content is emotional, surprising, funny, or unique in some way. They all follow the strategy of viral marketing. The best example of this is Zomato.
Social Media Managers can help you in creating creative content for your social media handles.
4. Google is your friend
70% of digital marketers found SEO (Search Engine Optimization) is more effective than PPC (Pay Per Click). A good SEO strategy not only drives organic traffic to your website but also helps you to build brand credibility and trust.
SEO is free, which means you don’t have to pay anything to Google for the traffic you receive. But you may need to invest some money in your SEO strategy. The ROI (return on investment) of SEO is much higher in the long run.
Seo is further divided into two parts – On-Page and Off-Page SEO.
On-page SEO (On-Site SEO) is mostly related to the content on your website. Other On-Page SEO practices include Keywords optimization, Internal Linking, URLs, Titles, and Descriptions, etc.
Off-Page SEO (Off-Site SEO) is more about creating your website’s authority, credibility, and trust. It includes practices outside your website like creating quality backlinks and social networking etc.
5. Easily track what is working and what is not
Online platforms give you options to easily track your business activities, which is rarely possible in traditional systems.
Analytical and tracking tools make it easier to track the behavior and actions of your customers. You can easily track your marketing campaigns and see which campaign is performing better. This will eventually help you to create future strategies for your business.
Data analysis helps you to calculate the risk factors, improve customer experience, and increase productivity.
According to a study, companies spend more than 20% of their total technology budget on data analysis.
If you want to grow your business, you should start investing in data analysis of your business.
6. Artificial Intelligence
Accenture (a multinational professional technology services company) performed research and found that AI increases the productivity of businesses by up to 40%.
More than 7 Billion devices are already using Artificial Intelligence in some way.
Artificial Intelligence (AI) is the next level revolutionary technology that gonna change the world.
The benefits and risks of AI are highly debatable but it surely gonna change, replace and, automate a lot of things.
Many tasks are next to impossible for humans or there are high chances of mistakes. But AI can handle all those things smoothly.
How advance is AI technology? just watch this video.
You can grow your business and automate many tasks by using AI-powered tools. Automatization will help you to focus more on growing your business rather than wasting time on repetitive tasks.
7. It’s Affordable
By term affordable, we mean that you can achieve extraordinary results at lower costs.
The return on investment and success ratio is much higher in the online world.
In traditional methods, you need a much higher investment to advertise like on TV, Radio, Newspapers, and other Print ads. Moreover, you don’t have any control over these ads. It will be shown to everyone, doesn’t matter the user is your targeted audience or not.
But in the digital world, everything is in your control. You can start with whatever budget works for you. You can target a specific audience from specific locations. There are many parameters in digital marketing, which are rarely available in traditional marketing.
You can reach a wider audience in small investments.
Above are the reasons why online identity is important for your Punjabi business. You can start it with small steps. You don’t need to invest much in the starting phase as you can start with those things which are free or requires less investment.
If you don’t know how to get started or want to hire someone who can handle all these things for your business. Then you can easily hire professional service providers PunjabiBusinessDirectory.
If you have any questions or queries in your mind, please feel free to comment down below.